Why Partnering with Me Could Enhance Your Brand’s Connection with Mature Women
Is Your Brand Looking to Engage with Mature Female Audiences Authentically?
Hello, I’m Mary Harvey Gurley, the partner your brand needs to genuinely connect with the vibrant, mature women you’re trying to reach.
My life and content reflect this demographic’s joys, challenges, and aspirations, making me the perfect bridge between your brand and these discerning women.
What Makes Me Different?
I Live the Lifestyle Your Audience Aspires To: Every day, I share my experiences of reinventing my life as I age with purpose, passion, and practicality. My content focuses on lifestyle topics, including cooking, gardening, hobbies, health, and wellness—activities that resonate with mature women. I provide online training for women on reinventing their lives as they age. My happiest moments are when I photograph birds in the field.
My authenticity and engagement in these areas have built a platform of trust and loyalty, making me an ideal spokesperson for your brand.
I’m a Seasoned Storyteller and Media Professional:
With decades of experience in public relations, media relations, and communications, I’ve mastered the art of crafting stories that captivate and connect on a deeper level. My comfort and experience on camera enhance my ability to bring your brand to life, making those connections even stronger in today’s visually driven market.
My Connections Run Deep:
I pride myself on fostering genuine connections with my audience. It’s not just about numbers for me; it’s about building a community that values authenticity, quality, and relevance. Partnering with me means your brand becomes a cherished part of their lifestyle.
Together, We Can Elevate Your Brand
Imagine your brand becoming an integral part of the daily lives of mature women, endorsed and loved by a community that trusts my recommendations. My collaborations have always been about making a real difference—introducing my followers to products that genuinely improve their lives or sharing experiences that resonate with them.
Let’s Make Your Brand a Favorite Among Mature Women
Let’s start a conversation if you’re ready to see your brand embraced as the top choice for the insightful, vibrant women I connect with. I’m excited about possibly working together to celebrate and uplift the mature female audience in the most authentic and meaningful way.
The Economic Power of Older Women:
We are a formidable economic force
When I was leaving my corporate career, I began to search for information targeted to women in my age group and similar situations. Much to my surprise, I couldn’t find the depth or quality resources, books, and articles I had expected to see.
As I began developing my social media platforms, I searched for hashtags targeted to my age group, and once again, I found both quality and quantity needing improvement. I got my first casting request from an agency that found me from the hashtag #gray hair. I began to study the overall marketing for older, mature women. How little agencies, corporations, and businesses targeted our demographic shocked me. What I did discover was they marketed to the stereotypes of older women, not to the reality of today’s aging woman.
Let’s face it: marketing targets younger audiences, teenagers, mothers, and younger workers. We see it every day in marketing campaigns around the world.
I researched the issue deeper (I study to avoid writing and hitting the launch button!) I want to bring the following research highlights to my readers’ and global marketing firms’ attention. If you are an older woman, expect more of the companies where you spend your money. You should expect and demand more authenticity to win over your cash. When you find a company that respects today’s older women’s needs, concerns, and issues, honor them with your loyal business.
Marketers take note of the data about this growing and affluent demographic. If you aren’t marketing authentically to older women, you miss out on a goldmine.
I’ve included highlights from my research below.
We are a powerful force in today’s world. Let’s leverage our power to be a strength for good.
In the evolving marketplace, one demographic holds immense economic potential yet is often overlooked by marketers – aging women. Growing rapidly and wielding significant financial influence, this group deserves attention through targeted, authentic marketing strategies.
Demographic Overview:
- The global over-60 female population is expected to reach 1.2 billion by 2025, marking it a formidable economic force.
- This demographic boasts a combined net worth of $19 trillion in the U.S., underlining their substantial economic influence and purchasing power.
- Aging women invest in health and wellness products and services, presenting a lucrative market for businesses catering to these needs.
- Contrary to stereotypes, many over-60 women are adept with technology, making digital marketing and e-commerce effective strategies.
- With more time and resources, this group actively seeks products and services related to hobbies, travel, and leisure activities.
- Their active participation in social and community activities offers opportunities for brands to build community-centric marketing.
- Authentic, diverse representation in marketing resonates with this demographic, fostering strong customer relationships.
Harnessing the Economic Potential:
- Women aged 65+ had a median income of $47,244 in 2019 (National Institute on Aging).
- Americans over 60 have an estimated spending power of $4.6 trillion (AARP, 2021).
- The over-60 market accounts for nearly 60% of U.S. consumer spending (Harvard Business Review).
- Women over 50 control $19 trillion in net worth (Harvard Business Review).
Meeting Expectations: To engage this demographic, marketers must:
- Acknowledge their consumer significance.
- Offer products and services tailored to their interests.
- Communicate respectfully and authentically.
- Provide excellent customer service, including user-friendly digital platforms.
Strategies for Engaging Mature Women:
- Health and Wellness: Market products supporting healthy aging.
- Financial Security: Offer services addressing retirement and financial stability.
- Social Connections: Promote community-focused events and activities.
Innovative Marketing Approaches:
- Digital Marketing: Utilize targeted online campaigns.
- In-Person Events: Host events catering to their preferences.
- Collaborations: Partner with brands that resonate with this demographic.
Economic Impact of Targeting Aging Women:
- Market Growth: The over-60 female demographic is rapidly expanding, doubling by 2050 (United Nations).
- Market Influence: They significantly influence household purchasing decisions and market trends.
Marketers should recognize the over-60 female demographic as a vital market segment they should tap into.
Businesses can tap into their significant economic potential and foster long-lasting relationships by understanding and catering to their unique needs and preferences. Embracing this demographic makes good business sense and promotes inclusivity and diversity in marketing.
